ABSTRACT
The current study analyzed 212 college students' decisions to express or suppress negative feelings about the extent to which others enact recommended COVID-19 precaution behaviors. Using a phronetic iterative analysis, participant experiences were examined in terms of (a) choices to express or suppress their negative feelings and (b) the reasons underlying their disclosure decisions. Significant themes emerged with both response categories. The themes and study findings are discussed in relation to privacy management, subjective norms, and bystander intervention work. Further implications of these findings are also discussed in their extension of and relevance to existing work on compliance-centered interventions and disclosure decisions in health-related contexts. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
ABSTRACT
The COVID-19 pandemic has created a significant transformation in the production and consumption of face masks. This study investigated the main indicators that affect attitude and intention toward reducing unnecessary face mask consumption during the COVID-19 pandemic. Accordingly, this study focused on exploring how environmental sensitivity, the fear of COVID-19, price sensitivity, and subjective norms influence mask consumption behaviour based on the theory of planned behaviour (TPB). The data was collected from Turkish citizens by survey method. As a result, it was seen that environmental sensitivity, price sensitivity, and subjective norms affected attitude and intention towards reducing unnecessary mask consumption positively. On the other side, it was determined that fear of COVID-19 increased face mask usage and affected attitude and intention towards reducing unnecessary mask consumption negatively.
ABSTRACT
This research employs the Theory of Planned Behavior and the Focus Theory of Normative Conduct to convey how The Late Show with Stephen Colbert employs humor and satire with the aim of providing information, proffering injunctive norms, and modifying attitudes and subjective norms in its public audience, while exposing the inefficacy of behavioral controls and urging public authorities to adopt effective ones instead. In the earlier stages of the pandemic in the US, the Show primarily appealed to people to change their behavior through providing information, invoking injunctive norms and affiliations, foregrounding appropriate attitudes and subjective norms;at the same time, its repertoire included social and political satire drawing on organizational and institutional mechanisms of behavioral control. As the health crisis became increasingly politicized, the Show redirected its satire to policies and political figures and sought to change the behavior of policymakers in setting proper role models and adopting wiser behavioral controls to lead the nation through the crisis. Meanwhile, individual responsibility was never spared in satiric attempts to change behavior as the Show continued to provide its audience with new scientific information and encouraged them to follow scientific recommendations. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
PurposeThis study aims to explore green hotel visitors' afforestation intentions by extending the theory of planned behavior, including post-COVID-19 personal norms (PCPN) and post-COVID-19 environmental concerns (PCECs). Moreover, this study examines the mediating effect of PCECs from the post-COVID-19 perspective.Design/methodology/approachThis study is based on existing literatures and collection of 384 usable responses using the convenience sampling technique. The partial least square structural equation modeling is used to analyze data using Smart PLS3.3.3.FindingsThe findings reveal that post-COVID-19 afforestation attitudes, subjective norms (SN), perceived behavioral control (PBC) and PCPN significantly influence post-COVID-19 afforestation intentions (PCAI) and PCECs. Further, PCEC partially mediates the between post-COVID-19 afforestation attitudes, SN, PBC and PCPN and PCAI.Practical implicationsThe findings of this study may be useful to green hotel operators in formulating business strategies enhancing visitors' positive perceptions toward green hotels and afforestation intentions coping with new normal environment and hospitality industry.Originality/valueThis research presents a distinguished case highlighting how the green hotel guests' perceptions toward afforestation for mitigating carbon emissions are changing because of COVID-19 pandemic. This study provides crucial insights for green hotel practitioners by integrating post-COVID-19 afforestation attitudes, SN, PBC, PCPN and PCEC of green hotel visitors in examining PCAI.
ABSTRACT
The popularity of the Internet and smartphones has led to the rapid development of mobile payment. Because of its fast, convenient and contact-free characteristics, it has accelerated the utilization rate of mobile payment in the context of the raging of COVID-19. Even so, merchants in traditional business circles in Taiwan still do not provide mobile payment services. Secondly, most of the current literature on mobile payment is still discussing the usage behavior of consumers, and there are few related researches on merchants. Therefore, this study takes merchants in the Dadaocheng business district of Taipei City as the research object, and explores the influence of subjective norms on the introduction of mobile payment by traditional merchants through one-to-one interviews. The research result is that the handling fee will increase the operating cost, affect the profit of the store, and become the main obstacle to the implementation. However, merchants will pay attention to the use of mobile payment by surrounding stores, and will affect the decision of store A as to whether to install. © 2022 ACM.
ABSTRACT
BACKGROUND: As a new disease, communities possess little natural immunity to COVID-19 and vaccines are considered critical to preventing and reducing the incidence of severe illness. This study, inspired by Protection Motivation Theory (PMT), examines the relationship between citizens' threat appraisal, coping appraisal, subjective norms, negative affect, and their COVID-19 vaccination intentions. METHODS: A sample of 340 citizens from two main cities in Mainland China, Xi'an and Wuxi, was used for data analysis. Structural Equation Modeling (SEM) was employed with latent and observed variables to test hypotheses. Data were analyzed using AMOS 24.0. RESULTS: Several findings extend current understanding. Firstly, our proposed model explains 73% of the variance in vaccination intentions. Secondly, perceived severity only indirectly shapes COVID-19 vaccination intentions through negative affect. Thirdly, negative affect and response costs are negatively related to COVID-19 vaccination intentions. Finally, Perceived probability, subjective norms, response efficacy and self-efficacy are positively related to COVID-19 vaccination intentions; among them, self-efficacy contributes the most, followed by response efficacy and subjective norms, and lastly perceived probability. CONCLUSION: Theoretically, this study increases current understanding about subjective norms and affective responses. We provoke a certain amount of thought about the role of affect response in relation to threat appraisal and vaccination intentions. Specifically, governments must be vigilant that citizens' negative affect, such as fear, may cause vaccine hesitation.
Subject(s)
COVID-19 , Intention , Humans , COVID-19 Vaccines , COVID-19/prevention & control , COVID-19/epidemiology , Vaccination , Adaptation, Psychological , AffectABSTRACT
Due to the effect COVID-19 epidemic, promoting green consumption is now a key marketing strategy in the hospitality and tourism industry. As it is vital green hotels predict their customers' visit intention, this study attempts to discover the factors affecting Taiwan's Z-generation tourists' green hotel visit intention using an extended theory of planned behavior [including personal moral norms (PMN) and environmental concern (EC)]. Data were gathered from 296 Z-generation tourists via an online survey, which was subsequently analyzed using partial least squares structural equation modeling. The results evidence that Z-generation tourists' attitude, subjective norms, (SN) and perceived behavioral control positively and significantly influence their green hotel visit intention, with attitude being the most significant factor. Moreover, the mediation model analysis indicates Z-generation tourists' attitude toward green hotels mediates the relationships between PMN, SN, EC, and visit intention. This study provides new insights into tourists' green hotel visit intention and emphasizes the importance of attitude in the formation of intention.
ABSTRACT
This study investigates health-information seeking influences on tourists' travel intentions during and after the COVID-19 pandemic, in the context of online information.An integrative model based on Protection Motivation Theory (PMT) is developed to examine the relationships between protection motivation behaviour incorporating COVID-19 involvement, and their influence on information seeking attitude and travel intention, while considering the role of subjective norms (SNs) as a moderator between attitude and intention.Using the data collected from 274 international tourists in Saudi Arabia, this research shows that, while not all PMT factors have a positive influence on travel intention, COVID-19 involvement has the strongest influence, while SNs found to have non-significant role as a moderator.This study's findings include important implications for industry practice within the online travel-health information seeking context.
ABSTRACT
COVID-19 pandemic affected businesses and sectors across the world. The worst affected sector was hospitality, as the people could not travel because of government restrictions. Since travel and tourism constitute a significant portion of GDP across nations, it will be a matter of concern for businesses to know if tourists would be keen to revisit their choice destinations, especially the ones affected by COVID-19. The study used the ‘theory of reasoned action’ and ‘perceived risk theory’ to examine 282 Indian tourists’ revisit intention for destination identity, memorable experiences and subjective norms. SPSS Amos 25 and SPSS PROCESS macro were used to verify the proposed conceptual model and test hypotheses. The results display a positive relationship among destination identity, memorable experience, subjective norms and revisit intention. The association was found to be mediated by the attitude towards revisit intention and moderated by perceived risk, both of which were also found to be significant. Earlier studies have neither been conclusive nor the models very comprehensive;hence, this study makes a substantial contribution in this regard.
ABSTRACT
This study systematically analyzed the literature using the theory of planned behavior (TPB) as a theoretical framework to examine the influence of its constructs on vaccination intention against COVID-19. Quantitative studies were searched in PubMed, CINAHL, Web of Science, and Google Scholar following the PRISMA guidelines. The average rate of COVID-19 vaccination intention was 73.19%, ranging from 31% to 88.86%. Attitude had the strongest association with vaccination intention (r+ = 0.487, 95% CI: 0.368-0.590), followed by subjective norms (r+ = 0.409, 95% CI: 0.300-0.507), and perceived behavioral control (r+ = 0.286, 95% CI: 0.198-0.369). Subgroup analyses showed that the pooled effect sizes of TPB constructs on vaccination intention varied across geographic regions and study populations. Attitude had large effect sizes in Asia, Europe, and Oceania, especially among the adult general population, parents, and patients. Subjective norms had large effect sizes in Asia and Oceania, especially among parents and patients. Perceived behavioral control was the most dominant predictor of vaccination acceptance in Africa among patients. These findings suggest that TPB provides a useful framework for predicting intention to receive a COVID-19 vaccine. Hence, public awareness and educational programs aimed at promoting COVID-19 vaccination intention should consider using TPB as a framework to achieve the goal.
ABSTRACT
This research employs the Theory of Planned Behavior and the Focus Theory of Normative Conduct to convey how The Late Show with Stephen Colbert employs humor and satire with the aim of providing information, proffering injunctive norms, and modifying attitudes and subjective norms in its public audience, while exposing the inefficacy of behavioral controls and urging public authorities to adopt effective ones instead. In the earlier stages of the pandemic in the US, the Show primarily appealed to people to change their behavior through providing information, invoking injunctive norms and affiliations, foregrounding appropriate attitudes and subjective norms;at the same time, its repertoire included social and political satire drawing on organizational and institutional mechanisms of behavioral control. As the health crisis became increasingly politicized, the Show redirected its satire to policies and political figures and sought to change the behavior of policymakers in setting proper role models and adopting wiser behavioral controls to lead the nation through the crisis. Meanwhile, individual responsibility was never spared in satiric attempts to change behavior as the Show continued to provide its audience with new scientific information and encouraged them to follow scientific recommendations. (PsycInfo Database Record (c) 2022 APA, all rights reserved)
ABSTRACT
Purpose: This study aims to experimentally investigate branded functional beverage (BFB) consumption behaviour post-COVID-19 through the lens of a conceptual framework built on three renowned behaviour modification models and to critically evaluate how well subjective norms serve as a moderator in the consumption behaviour relating to such beverage products. Design/methodology/approach: A conceptual model was developed based on the tenets of the theory of planned behaviour (TPB), health belief model (HBM) and value-attitude-behaviour (VAB) model. The study was performed on a convenience sample of 537 respondents aged 18 and up from diverse regions in India using the PLS-SEM method. A total of 444 useable questionnaires were utilized for the final data analysis. Findings: Given the post-pandemic setting, the perceived benefits of BFBs significantly influenced its purchase intention and consumption behaviour. It could grossly impact the media's role (information about COVID-19) and the consumers' interest in healthy food. The study revealed that the information about COVID-19 (role of media) strongly increased interest in healthy food, whereas interest in healthy food positively influenced purchase intention of functional beverages. With interest in healthy food as a “mediator”, the role of media (information about COVID-19) positively influenced purchase intention. It is worth noting the moderating role of subjective norms in the relationship between the role of media (information about COVID-19) and interest in healthy food and that between interest in healthy food and BFB purchase intention. Practical implications: Food marketers shall skillfully use “opinion” leaders and subject experts in marketing communication campaigns to popularize the link between good food and immunity through COVID-19 and healthy diet-related messages sent via a suitable media platform. This would grab food consumers' interest in BFBs and persuade them to incorporate such items in their daily food milieu. Consumers need to be assured that consuming “functional” products would deliver health benefits and upkeep their body immunity in the post-COVID-19 times. Originality/value: There has been minimal research on the link between perceived benefits, the role of media, interest in healthy food and consumption behaviour on functional beverages in the post-COVID-19 setting. Moreover, subjective norms have never been probed as a moderator in the consumer behaviour studies on BFBs. This pioneering study applied the tenets of the TPB, HBM and VAB model in the context of post-pandemic functional beverage consumption. The altered study settings caused by the COVID-19 pandemic and the context of a developing economy like India have amplified the research value of this study. © 2022, Emerald Publishing Limited.
ABSTRACT
Purpose This study aims to explore green hotel visitors' afforestation intentions by extending the theory of planned behavior, including post-COVID-19 personal norms (PCPN) and post-COVID-19 environmental concerns (PCECs). Moreover, this study examines the mediating effect of PCECs from the post-COVID-19 perspective. Design/methodology/approach This study is based on existing literatures and collection of 384 usable responses using the convenience sampling technique. The partial least square structural equation modeling is used to analyze data using Smart PLS3.3.3. Findings The findings reveal that post-COVID-19 afforestation attitudes, subjective norms (SN), perceived behavioral control (PBC) and PCPN significantly influence post-COVID-19 afforestation intentions (PCAI) and PCECs. Further, PCEC partially mediates the between post-COVID-19 afforestation attitudes, SN, PBC and PCPN and PCAI. Practical implications The findings of this study may be useful to green hotel operators in formulating business strategies enhancing visitors' positive perceptions toward green hotels and afforestation intentions coping with new normal environment and hospitality industry. Originality/value This research presents a distinguished case highlighting how the green hotel guests' perceptions toward afforestation for mitigating carbon emissions are changing because of COVID-19 pandemic. This study provides crucial insights for green hotel practitioners by integrating post-COVID-19 afforestation attitudes, SN, PBC, PCPN and PCEC of green hotel visitors in examining PCAI.
ABSTRACT
Adopting the model of risk information seeking and processing (RISP) as a theoretical framework, the objective of this study was to investigate the factors that prompted individuals' information-seeking and -processing behaviors during the COVID-19 pandemic in Taiwan. There were two unique aspects in this study: one was to adopt specific emotions to investigate the impact of negative emotions, and the other was to examine the effect of informational subjective norms (ISNs) on information-seeking and -processing behavior. An online survey was conducted by a professional polling company, and a stratified random sampling method was employed, using gender, age, education, personal income, and residential areas as strata to select participants. This study obtained 1100 valid questionnaires. The results showed that (1) risk perception did not exert any significant impacts on respondents' perceived information insufficiency; (2) risk perception exerted a powerful impact on respondents' ISNs, which, in turn, positively affected their information insufficiency; (3) the respondents who experienced fear were found to have a high probability of using a systematic-processing mode, while the respondents who experienced anger were more likely to adopt a heuristic-processing mode to process information; and (4) the use of a systematic-processing mode was positively associated, while the use of a heuristic-processing mode was negatively associated, with information-seeking behavior.
Subject(s)
COVID-19 , COVID-19/epidemiology , Disease Outbreaks , Emotions , Humans , Information Seeking Behavior , Pandemics , Surveys and Questionnaires , Taiwan/epidemiologyABSTRACT
OBJECTIVES: The Arab ethnic minority makes up 21% of Israel's population and accounted for 40.5% of confirmed cases during the second wave of COVID-19. This study aims to assess the characteristics of compliance with the guidelines of the Ministry of Health and related factors that can explain the outbreak of COVID-19 among the Arab population during the second wave. METHODS: A cross-sectional online survey was conducted among 810 respondents from the Arab community during October 2020. The survey was distributed via social media such as Facebook and WhatsApp. The health belief model items, the theory of reasoned action items, trust in formal institutions, and pandemic fatigue were assessed, and a path analysis was performed. RESULTS: Positive correlations were demonstrated between both personal and social networks compliance (nuclear family, extended family, friends, etc.) and perceived severity of COVID-19, trust in formal institutions, attitudes toward compliance, and subjective norms (r = .12 to r = .64, p < .001, N = 810). Pandemic fatigue was negatively correlated with personal and social networks compliance, perceived severity of COVID-19, trust in institutions, attitudes toward compliance, and subjective norms (r = - .21 to r = - .48, p < .001). Positive correlations were evident between compliance with quarantine and perceived severity of COVID-19 and attitudes (r = .31 and r = .28, p < .001, respectively). Personal compliance was significantly lower among men (M = 3.93, SD = 0.94) and younger respondents (M = 4.14, SD = 0.71), while social networks compliance was lower among Muslims (M = 3.78, SD = 0.75). The negative relationship between pandemic fatigue and personal compliance was mediated by lower perceived severity of COVID-19, attitudes toward compliance, and subjective norms (p < .001). The negative relationship between pandemic fatigue and social network compliance was mediated by lower trust in institutions and subjective norms (p < .001). Lower perceived severity of COVID-19 mediated the relationship between higher pandemic fatigue and lower quarantine compliance (p = .003). CONCLUSIONS: The results highlight the important of perception of the disease severity, social and subjective norms, and the central role of trust in determining adherence to guidelines. Thus, increasing trust on authorities and planning tailored-maid interventions can raise compliance with the preventive guidelines and prevent the spread of the virus. Such interventions will address the characteristics of minority populations and take into account the implications of the guidelines and the possibility that may lead to fatigue, which in turn will lead to non-compliance with those guidelines.
ABSTRACT
This study aimed to understand Indonesian healthcare professionals' (HCPs) perceptions and experiences regarding barriers to both HCP and community adherence to COVID-19 prevention guidelines in their social life. This methodologically qualitative study employed in-depth interviewing as its method for primary data collection. Twenty-three HCP participants were recruited using the snowball sampling technique. Data analysis was guided by the Five Steps of Qualitative Data Analysis introduced through Ritchie and Spencer's Framework Analysis. The Theory of Planned Behaviour was used to guide study conceptualisation, data analysis and discussions of the findings. Results demonstrated that HCP adherence to COVID-19 prevention guidelines was influenced by subjective norms, such as social influence and disapproval towards preventive behaviours, and perceived behavioural control or external factors. Findings also demonstrated that HCPs perceived that community nonadherence to preventive guidelines was influenced by their behavioural intentions and attitudes, such as disbelief in COVID-19-related information provided by the government, distrust in HCPs, and belief in traditional ritual practices to ward off misfortune. Subjective norms, including negative social pressure and concerns of social rejection, and perceived behavioural control reflected in lack of personal protective equipment and poverty, were also barriers to community adherence. The findings indicate that policymakers in remote, multicultural locales in Indonesia such as East Nusa Tenggara (Nusa Tenggara Timur or NTT) must take into consideration that familial and traditional (social) ties and bonds override individual agency where personal action is strongly guided by long-held social norms. Thus, while agency-focused preventive policies which encourage individual actions (hand washing, mask wearing) are essential, in NTT they must be augmented by social change, advocating with trusted traditional (adat) and religious leaders to revise norms in the context of a highly transmissible pandemic virus. Future large-scale studies are recommended to explore the influence of socio-cultural barriers to HCP and community adherence to preventive guidelines, which can better inform health policy and practice.
Subject(s)
COVID-19 , Attitude of Health Personnel , COVID-19/prevention & control , Health Personnel , Humans , Indonesia , Pandemics/prevention & controlABSTRACT
Following the outbreak of COVID-19, the World Health Organization recommended prevention measures to minimize the spread of the pandemic. However, strict compliance with prevention measures requires positive health behavior practices, especially among adults. Therefore, this study investigated adults' health behaviors in relation to pandemic prevention based on the health belief model (HBM) and the theory of planned behavior (TPB). This study used a structural model, applying the HBM and the TPB to explain and predict pandemic prevention behaviors in adults. The data obtained were statistically analyzed using SPSS 25.0 and AMOS 25.0. The results revealed that, in total, 341 adults (age: 20-64 years; males: 167, females: 174; single: 167; married: 164; divorced: 8) participated in this study. Of the 341 participants, 339 had use of the internet and a smartphone. Furthermore, the results revealed that attitudes, subjective norms, and perceived behavioral control in relation to pandemic prevention behaviors directly affected people's intentions to adopt pandemic prevention behaviors. Perceived severity and perceived disability had significant indirect effects on the intention to prevent pandemics; pandemic prevention behavior and perceived behavioral control had a significant effect on pandemic prevention intention. The pandemic prevention education programs suggested in this study have the potential to improve adults' health behavior in relation to pandemic prevention.
Subject(s)
COVID-19 , Pandemics , Adult , COVID-19/epidemiology , COVID-19/prevention & control , Female , Health Behavior , Humans , Intention , Male , Middle Aged , Pandemics/prevention & control , Surveys and Questionnaires , Young AdultABSTRACT
BACKGROUND: Promoting vaccination and eliminating vaccine hesitancy are key measures for controlling vaccine-preventable diseases. OBJECTIVE: We aimed to understand the beliefs surrounding and drivers of vaccination behavior, and their relationships with and influence on vaccination intention and practices. METHODS: We conducted a web-based survey in 31 provinces in mainland China from May 24, 2021 to June 15, 2021, with questions pertaining to vaccination in 5 dimensions: attitude, subjective norms, perceived behavioral control, intention, and behavior. We performed hierarchical regression analysis and structural equation modeling based on the theory of planned behavior-in which, the variables attitude, subjective norms, and intention each affect the variable intention; the variable intention mediates the relationships of attitude and subjective norms with behavior, and the variable perceived behavioral control moderates the strength of this mediation-to test the validity of the theoretical framework. RESULTS: A total of 9924 participants, aged 18 to 59 years, were included in this study. Vaccination intention mediated the relationships of attitude and subjective norms with vaccination behavior. The indirect effect of attitude on vaccination behavior was 0.164 and that of subjective norms was 0.255, and the difference was statistically significant (P<.001). The moderated mediation analysis further indicated that perceived behavioral control would affect the mediation when used as moderator, and the interaction terms for attitude (ß=-0.052, P<.001) and subjective norms (ß=-0.028, P=.006) with perceived behavioral control were significant. CONCLUSIONS: Subjective norms have stronger positive influences on vaccination practices than attitudes. Perceived behavioral control, as a moderator, has a substitution relationship with attitudes and subjective norms and weakens their positive effects on vaccination behavior.
Subject(s)
Intention , Mediation Analysis , China , Cross-Sectional Studies , Humans , VaccinationABSTRACT
Systematic processing helps individuals identify misinformation during the COVID-19 pandemic and serves as an individual-level measure to fight the infodemic. Highly educated people tend to engage in systematic processing more than their less educated counterparts. We follow a major part of the risk information seeking and processing (RISP) model to explicate this gap. An online survey (N = 1,568) conducted during the early stage of the pandemic in China showed that current knowledge and perceived information gathering capacity both positively mediated the association between education level and systematic processing. Although informational subjective norms were positively associated with systematic processing, we did not observe a significant difference in these norms between highly and less educated individuals. The results clarify the psychological mechanism underlying the education-based difference in systematic processing of the COVID-19 information and corroborate a relevant part of the RISP model. Moreover, our findings offer practical implications for facilitating individuals with less educational attainment to engage in systematic processing, thereby alleviating the negative impact of exposure to misinformation on them. These insights not only apply to managing the infodemic in China, but also inform the global recovery from the infodemic.
ABSTRACT
Objective: The purpose of this study was to determine the influence of government trust on young adults' adoption of health behaviors to prevent infection with the SARS-CoV-2 virus. Method: We tested the hypothesis that government trust would directly and indirectly (through worry/fear and subjective norms) influence the adoption of health-protective behaviors. A sample of 1,136 university students completed a web survey after Chile's first wave of infections. Results: The results indicate that low government trust only indirectly (through subjective norms) influenced health-protective behaviors. Conversely, worry/fear was the primary motivating factor for adopting health-protective behaviors in young adults, followed by subjective norms. Conclusion: In scenarios where people perceive low government trust, emotions and social norms are the motivational factors with the most significant predictive power on the adoption of health-protective behaviors.